A video artist became the subject of a recent LG viral advertising campaign when he used the electronics manufacturer’s Minibeam projectors and a Mini car to stage a series of clever digital street installations. The artist, only known as Jaun, removed the headlights from the car and replaced them with the small, WiFi connected, 500g projection units.
The video shows Jaun opening up pools, complete with swimming sharks, in the road and synchronised swimmers performing on a zebra crossing.
Finally, Jaun jets off as the car appears to sprout wings and transform into a jet plane.
The applications are novel but projector powered headlights aren’t new. In April Mercedes-Benz displayed a concept car with headlights capable of beaming pictures of videos onto screens or other surfaces at the Shanghai motor show.